United Kingdom: In the past year, the average UK viewer of a live esports broadcast jumped from 12.4 % to 18.9 %. That means nearly one in five adults now tunes in for a real‑time match.
The Early Days of UK Esports Broadcasting
United Kingdom: Back in 2012, a handful of UK universities ran small LAN parties that streamed to a handful of YouTube viewers. Attendance hovered around 50 people, and the video quality was grainy at best.
